Just discovered the label Sub Urban Riot from California, using 100 percent organic cotton and low impact dying for their shirts. Their sustainability is not just a trend thing, they say: "We don’t do it because green is in. We do it so your kids aren’t born with three arms and a tail."
Some great stuff, their asymetric V-neck shirts got a good boost of 80s retro and are just as cool as Pamoyo’s asymetric v-neck tees…
Organic labels can be totally cool and sexy, sometimes they’re a
bit slow on trends. Some designers want to have their shirts produced
just on the moment they order them, and get them by airplain the next
day. Great for them, but maybe not for those sewing at nighttime under
great pressure. Or for the environment, off course.
Can fashion become sustainable without changing
it’s deadly rush of short-term hypes and trends? Or are small labels and local
production units able to catch up the fashion speed with a sustainable
approach? At least sustainable labels like Sub Urban Riot show the way
Via: Chic by Nature


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