Cecilia Palmer is a young, Swedish woman living in Berlin. She studied courses in sustainable engineering and arts in Sweden and France, gathered environmental practice through organic gardening and worked for a few NGO's as creative director.

Cecilia, why did you start Pamoyo?

“Some say design is only about surface. I say design is about everything you express. Pamoyo is designed with depth, with an urgency. It’s not just clothes, it’s about styling a better world. I wanted to create an experimental, creative label that combines social values, fair production, and respect for the environment with an artistic drive. For me Pamoyo is a way to find out ways to be both creative and sustainable, and for small designers that’s not all that easy. It’s a lot of pioneering, a creative research.”

What inspires you?

“I’m inspired by things going out of line, by irregularities, sticking out, imperfection. I like playing with culture, mixing and remixing styles cross borders of subcultures and styles. With Pamoyo we sample as with music. Style elements from vintage clothing are put in a complete other context. A men’s suit can end up in a cool summer dress you wear on the beach. In the future we want to implement that concept on a larger scale, in a way that it’s economically sustainable.”

What’s your vision with Pamoyo?

”I want to involve a lot of people to give their creative input, Pamoyo is going to be a laboratory for innovative ideas and sustainable production method. On a rather small scale we try out new design and production concepts.”

Can you give examples?

”We make the designs and patterns of our clothing Open Source. We don’t make designs to protect them, but to spread. The designs and patterns can be found on our website, and anyone can share it and use it. In this way, someone can take an idea or design and build on it. We want to make it possible to build upon each other’s work in such a thing as fashion design, and we’re planning to make a community platform out of that.”

Fashion 2.0?

Yeah, we do this because creativity is something enriching. When you collaborate with others, the chance to develop great things is higher.”

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