• BLOG
  • SHOP
  • ABOUT
PHILOSOPHY

FLOW 

Pamoyo clothes are designed with flow, drawing connections between the past and the future. We follow our own rhythm of collections and styles and strive to make every collection a new artistic invention or social statement. Instead of following fashion seasons or trends, we create an inspiring flow of new products and items.

REAL

Pamoyo is about choice. Choice for a green and social production, but as much for quality and authenticity. The only way to make something ethical is to do it according to the principles of your heart. To be real, to create what you are, and to play with that as well. We dare to be fair, to be social, to be green. We create clothing for people who want to be themselves, as they are: real.

CREATIVE

With Pamoyo we are creating a truly creative fashion label. We like to use subtle humor, innovative concepts, and an artistic mind. We are inspired by samples of street style and an ironic re-use of retro images and sub-cultural identities. Therefore we ask people on the streets of Berlin about their styles, their style choices and connecting life stories.

SLOW

We believe in slow fashion. Going for what you really like, what you enjoy, for quality. Pamoyo is clothing you want to live in, that go with you, accompany you on adventures, and create their own story together with you.