Some years ago, a wave of great drawings and peices of art occured on walls worldwide. The movement of street art gained so much popularity, that the best artists got into merchandising or galleries and museums, while others sold themselves to advertising. Recently, the activist magazine Adbusters declared: street art is dead.

Some great new artists show that they can still be innovative with their street art. A great example is the street artist Blu . He recently painted so huge walls in our area in Kreuzberg (see pics), but more amazing are his street art animations . He did a small animation like that indoors in the Backjumps streetart exhibition in Berlin last year, but this one is outside, and quite stunning. Respect!

Do you wear elefantskin? snakeleather? tigerfur? No, probably not, you would never do that. But wearing leather shoes or a woolen blazer is just something one doesn't think about too much. But if we want to live a more conscious life, maybe we should.

Actually we never discussed whether our Pamoyo clothes have to be vegetarian or vegan, or not. We have been bussy creating an ethical, environmental production, but until now we just used materials without any animals involved. It happened to be vegetarian. Just like that.

There are quite some reasons to be sceptical about leather and wool production, and I would be quite critical stepping into leather related products. But what about silk? Next to the conventionally produced silk, there is a range of  alternative silks: organic silk, peace silk, wild, "vegetarian" silk and recycled silk. Vegetarian Silk? Just wait till the moths leave their coccoon. A bit of meditation and pacience is required here, but a wonderful, animal friendly prouduct!

There is a good new article on the pros and contras of silk on the Green Cotton blog.

If we would ever come to a decision on this, I would choose for wild or recylced silk. Or maybe we would just ban any animal related products, because we simply don't like the huge meat machine and it's enivonmental impact. For now, I am happy we are not involved in any animal related products and why should we?

Image: organic silk lingerie at keetsa.com

In a short time, green living has dressed up in a cool, sexy image and sells to people who search to spend their bucks to a quality living. For a few years, organic food or clothing was something for wierdos and extremists. What a change. Just, I'm starting to get a bit concerned that the new, cool image of eco fashion, green lifestyle and LOHAS (Lifestyle of Health and Sustainability) is too much targeted at the wealthy, spending consumer. And this concern I hear a lot, not only from environmentalists but also from people working in the communication sector. The marketing succes of LOHAS can also harm the general image of eco as something too exclusive, too expensive, etc.

So, time to break a bit with the eco chic and get organic & sustainable consume into every available lifestyle. A good, refreshing example of Anti-LOHAS eco fashion is the Italian Vegan Label Eblood . The label contains a virbant mix of underground, straight edge, rock and roll and militant veganism. With style.

Eblood Clothing openly expresses it's sympathy with animal liberation and abandons any animal related compoent in the clothing. They also declare themselves solidair with the death sentenced journalist Mumia Abu-Jamal. As LOHAS and organic high end fashion connect to white colours (spiritual, stylish, unbleached, natural, clean, innocent), Eblood connects to the opposite of Black colours: activism, punk, tattoos, etc. Very refreshing, for a change!

Fresh eco fashion from the Austrian label Göttin des Glücks. Funky stuff. Produced Fair Trade in Mauritius, with organic cotton. Being present this year on Bread & Butter and the Ethical Fashion Show, they might succeed to grab some more attention. Keep watchin them. Nice, crazy website, too.

The German sphere eco fashion scene is growing... and this is just the start. There is quite some fresh labels popping up, merely shirt labels though. It's getting hard to keep the overview...

Any insider tips welcome! For our own collection of labels. And because we at Pamoyo believe it is cooler to share than to keep things for yourself. We share our designs and visions with you. And you are invited to share your ideas, creative outburst and insider knowledge with us. Go ahead.

share your stuff with us!